Freelance logo and branding project for a client in Charlotte, NC.
I modified Helvetica with bolder text, modified curves, spacing, letting, and substituted a square with a circle. Sounds simple right?
It's a timeless font with some 2016 updates. You get the same familiarity and the updated lines make it look relevant to us millennials.
I simple enough to not need a smaller individual logotype, and strong enough to stand alone.
Best part is, they are going to use it! Currently transferring ownership and pursuing a a registered trademark.